How much does it cost to make a corporate video in Singapore?
In today's digital age, video content has become an integral part of marketing strategies for businesses in Singapore and around the world. From interviews and narrated videos to branding campaigns and social media content, the spectrum of video production is vast.
One burning question on every business owner's mind is, "How much does it cost to make a video in Singapore?" In this blog post, we will delve into the costs associated with different types of videos and explore the standard practices in the industry.
Interview Videos (Starting from S$ 10,000):
Interview videos are a powerful tool for conveying authentic stories and connecting with the audience on a personal level. The costs associated with producing interview videos typically start from S$ 10,000 for a 1-2 minute video.
The cost of interview videos can go up to as high as S$ 75,000 per video. Factors that contribute to the cost are the number of days needed to film all the content and interviews, the number of interviewees, the duration of the video, post-production treatment of the video (animation, graphics overlay etc).
Here is an example of an interview video that only takes half a day to film:
Alcon - Never Settle
And here is a more complicated video that has multi-day interviews, set design, different locations:
Hyundai Singapore Corporate Interview Video
Narrated Videos (Starting from S$ 15,000):
Narration adds a compelling layer to videos, guiding the audience through the story. For narrated videos, the starting cost is slightly higher, beginning at S$ 15,000 for a 1-2 minute video. This budget includes scripting, hiring a professional narrator, recording equipment, editing, and other production elements.
Due to the lack of interviews, a lot more filming is needed to overlay the voiceover. Narrated videos uses voiceover to deliver precise key selling points of a company or service and usually includes scenes and footages that are pre-planned.
The cost can go up as well depending on the number of days needed to complete the filming, as well as post-production treatments such as animation.
This is an example of a narrated video using only existing talents (students) and locations (campus).
And this is an example of a narrated corporate video that has multiple locations, complicated scenes, stock footages etc
Hyundai Singapore - Corporate Branding
To learn more about the Pros and Cons of different corporate video concepts, you can refer to this article.
Branding Campaign Videos (Typical Range S$ 25,000 - S$ 50,000, High-end Range S$ 100,000 - S$ 200,000):
Branding campaign videos are the pinnacle of visual storytelling, and their costs vary based on the production quality and scale. The typical range for such videos falls between S$ 25,000 and S$ 50,000, covering hiring of talents, multi-day shoots, sometimes animation.
For those aiming for a high-end production with intricate details and advanced visual effects, the costs can soar to S$ 100,000 to S$ 200,000. This is when you can have celebrity ambassadors, build a fully customised sets, whatever it takes to drive the story.
Here are some examples of branding campaign videos
HSBC Life - Not Focus
Starhub - Kiwi
Energy Market Authority
Social Media Content (S$ 5,000 - S$ 10,000 for Short Form Video Package):
Short-form videos for social media platforms like TikTok or Instagram Reels offer an engaging way to reach a wider audience. The cost for producing a library of different types of short-form videos ranges from S$ 5,000 to S$ 10,000. This budget usually includes 1 day of filming content that is enough to edit out 5-10 videos and usually a 12-month package can be offered where vendors will film once a month to ensure consistent content is being posted on your social media accounts.
Here are some examples of how accounts with consistent social media content generation looks like.
Standard Practice in the Industry
Businesses that have been engaging vendors to make videos will know that the best approach when it comes to seeking quotations from video production vendors is to have a clear budget in mind.
Presenting the budget to the vendors upfront, even if its a rough range, will ensure that the price factor is removed when it comes to selecting the best concepts. It is very hard to judge the quality of the concepts presented to you by vendors if the price varies too much between the quotations. After all, a S$ 5,000 video will never look as good as a S$ 20,000 video regardless of the concepts. If you are not sure of how much you want to spend on a video, then I suggest showing the vendors a few examples of videos that you would want your video to look like, that way you will get a rough cost of that example video.
Nookcha Films Approach:
We stand out with our approach to proposing concepts based on a company's marketing goals. Rather than adhering strictly to long-form or short-form videos, we combine both to create a comprehensive video strategy. This ensures a harmonious blend of content that resonates with the target audience and achieves the your marketing objectives.
Understanding the costs associated with different types of videos is crucial for businesses planning their marketing strategies in Singapore. By presenting a clear breakdown of expenses, companies can make informed decisions about their budget allocation and collaborate with production companies like Nookcha Films to bring their vision to life. Remember, it's not just about the price tag but the value and impact that a well-produced video can bring to your brand.
To learn more about the Pros and Cons of different corporate video concepts, you can refer to this article.